The Many Techniques Of SEO
by: Margarette Mcbride

There are many techniques employed in Internet marketing, and one of the most popular and highly in-demand across the world is SEO. Search Engine Optimization or simply known as SEO is an Internet marketing technique mainly used to improve the quantity of visitors visiting a website. It is somewhat similar to SEM (search engine marketing), which is another Internet marketing technique used for search engines. The difference is that SEO involves the use of un-paid techniques which naturally improves a website in search engines whereas SEM makes use of paid inclusion.

However, other than its un-paid techniques, SEO is also popular and widely recognized because of its vast array of techniques. Among the entire techniques used in Internet marketing, SEO is the only one which is known for its techniques used to improve a website's visibility not only in search engines but all over the internet.

Techniques in SEO

Techniques used in SEO are divided into two different parts, these are the on-page SEO and the off-page SEO. On-page SEO mainly involves making a website more "search engine friendly" through optimizing every pages, from the content itself to its code. For the off-page SEO, however, techniques are wide and varied.

According to many SEO Philippines experts, link building is one of the effective technique used in off-page SEO. Although article marketing is also a technique used in off-page SEO, link building is the only technique which have been known for its wide array of methods. Since in the past, several techniques have been widely employed in link building. Some of which have now become ineffective while some are still used across the industry.

Link building techniques

Throughout the years, several new techniques were used in link building. One of the most popular is the one the industry call as one-way linking, which is a technique more effective that reciprocal linking.

According to many SEO Philippines experts, this is because this type of link is considered more natural in the eyes of search engines. Technique used in one-way linking are also known for its variety. Here are some of the most widely used techniques in link building.

Blog comments - Considered as one of the most popular and widely used technique in link building. This involves living a link in comments on a blog or in any other types of publicly accessible online discussion boards.

Forum signature links - This involves the use of forum communities that allow outbound hyperlinks in their member's signature. This can be a fast method to build up inbound links to a website; it can also produce some targeted traffic if the website is relevant to the forum topic.

Link bait - A very powerful link building technique, link bait involves the use of any content or feature within a website that somehow baits viewers to place links to it from other websites. According to many SEO Philippines experts, link bait can be an extremely powerful form of marketing as it is viral in nature.

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