Linking Strategy – The Basics
by: Manish Shah

Let’s clarify first, the basics of linking strategies. Then let’s take a look at how to use this linking strategy to have a high rank on the search engines lists.

Some elements must be clarified first of all: an outbound link is a link going out of a website. An inbound link is a link coming in from another site to yours. Reciprocal links are the links between two sites, often based on an agreement between the owner of the two websites. A link checker is a tool to check for broken links. Deep linking means linking to a web page other than a site’s home page.

Inbound links are sending visitors to a page from a website. It is a very good link, increasing the site’s traffic and fulfilling an important requirement for search engines algorithms. Outbound links are sending the visitors away from a website. Website owners are in very different positions facing the outbound links.

New windows can be opened, some are linking freely. For commercial websites, outbound links losing time and money. Outbound links can be a risk if the site is losing visitors and potential clients.

Other opinions are totally opposite: outbound links can improve the site ranking, increase the visitors’ number and there are also chances for the returns of many visitors.

As the web is becoming more commercial, deep linking becomes an important matter too. As the internet strength is to make a contact between a public document and information to another public document or information, the home page becomes very important to establish and maintain the brand and serving functions.

Deep linking is eliminating those advantages. There are also other opinions, consolidating the free modality to present information on a web site. A deep link is better than no link at all; an appropriate navigation structure can make the deep linking an advantage to clarity and functionality for a web site.

Reciprocal links are the result of an agreement between two site owners to have links to each other. The most frequent users of reciprocal links are the small/medium websites, searching for site’s popularity and willing to increase the site’s ranking.

Natural links extend a topic to a broader theme; they are always visible. Artificial links are adding value to the site’s owner, support a third party, but not the visitors. Artificial links, if they are illegitimate, are hidden from visitors. If artificial links are legitimate, they are at the bottom of the pages, usually places outside the primary areas of a web page.

By joining a linking directory, you are on your way to getting a higher page ranking. To avoid all possible penalties from Google or other search engines, go to:


You cannot forget about the good ol' article directories. These directories are a vital source to a higher PR. You just have to insert your link somewhere in your article, as well as the Resource Box. To start submitting your articles to these directories, go to:


If you are already submitting articles, but are tired of spending so much time submitting one article to several directories, you may want to consider an automatic submitting software. This software will submit your article to over 30 directories in half an hour. To watch a video on how this is accomplished, go to:


SEO Tips - Avoiding 3 Common Mistakes
by: TJ Philpott

Some of the most effective seo tips you can follow are also some of the most commonly overlooked or forgotten. An effectively optimized site can increase the amount of search engine traffic you receive. This type of free online traffic is about the best you can get because it is much targeted. The point of our discussion here today is to focus on some common mistakes people make that undermines their ability to attract free online traffic. No matter what the state of the economy it is always wise to take advantage of anything you can get at no cost to you or your business!

Here are 3 search engine optimization tips that are very easy to follow and that will result in more free online traffic to your site.

Use the Proper Keywords

Before conducting any keyword research you want to brainstorm a list of words that are the most obvious and relevant to what you are promoting. Develop your own list and then ask others for their input as to what comes to mind and add this to your existing list. Getting the perspectives of others is important since it is 'others' that will be conducting the search online. Using this list as your 'base words' plug them into a keyword research tool which will offer you even more suggestions as to what you can add to the list.

Remember it is important to gather keyword suggestions from sources other than what you can develop on your own. This broader perspective will serve you well for attracting more search engine traffic

Keep Content Fresh

Every time you publish new content search engines visit your site and inspect it for relevancy. The more relevant it is the higher the ranking your site receives which translates into more free online traffic.

As you continue to add new content, which is especially the case in blogging, you will want to be sure to link to any other pages with relevant content. This makes it easier for visitors to navigate your site and for search engines to find new content.

Match Keywords to Your Content

It is important to continually 'comb' through your keyword list for the most appropriate words to use for particular applications. Some words will be better than others so be prepared to use different words or phrases for different needs. Also remember to use them in your text links as well.

Some of the most effective seo tips are also some of the easiest to implement and are often overlooked. Search engine traffic is something you want to attract to your site since it is not only free but it is also targeted as well. Properly optimizing any site or content will result in generating this type of free online traffic. The 3 search engine optimization tips discussed above focus on some of the most commonly overlooked methods of optimization. With the cost of virtually everything going up nowadays it would be absolutely criminal to NOT capitalize on a valuable asset like this for your business. This is low hanging fruit that you can not afford to overlook especially considering the quality of traffic it will deliver to you.

How to Promote Your Articles

by: Johnson Philip

There are so many articles on the net on any given subject that any new article will be lost among them if you do not promote them. If you are not convinced, then run a search in any search engine for the topic on which you plan to write, or on which you already have an article. Any new article on a given topic would occupy something like the 50th or 100th position in the search result.

The biggest question is, would anyone look that far for an article. Think of your own unconscious search habits. Do you ever go beyond the first page of a search engine? Most people do not, and the second page is the maximum that a few go before they abandon the results. Clearly, your article should be on the first page, preferably among the first five, if it is ever to be discovered by potential readers.

The only solution is to bring people to your article, and keep bringing more people till some of them comment on the article and others decide to promote your article via linking or via recommendation. If you are serious about writing on the net, you should also aim at attaining a "critical mass" of readers to sustain your hobby. Once you are able to attract this critical mass, you can relax and give more energy to writing than promotion. However, you can never stop article-promotion altogether because the others who have written in the same subject continually compete with you to get a better position. Thus article-promotion is a long-term commitment for all serious net-writers.

How To Do It: There are as many ways as you wish if you keep thinking of ways to promote them. Here are some standard and well-tried methods that the experts use.

Place a signature file at the end of all your outgoing email that says something like "Do visit today to see some of my life-changing articles". What you write in your sig file depends upon you, but if you do not do it, each email that you send is another loss for you (and for all of us who wish to see good articles promoted)

Place links to your articles at the end of every blog post that you make. If you do not have a personal blog so far, then I would say I am shocked. You are losing a great opportunity to create a market, a name, and a following and an independent platform for your writings.

If you give away your articles to websites that do not belong to you, for example the Factoidz site, then do reuse them on your personal site after allowing a gap if those websites allow you to do so.

Looks for Egroups, Ezines, news-sites, etc that allow announcement about your articles. (Search for these terms in any search engine, and you will find more sites than you can use).

Place links to good articles on the same subject at the end of your article, and do send a note to the writer of the other resource about what you have done. Many of them will reciprocate.

You need to establish your "authority" and "presence" on the net to promote your articles. These come only if you keep writing within the areas of your expertise, and also if you keep promoting them till you get a critical mass of readership.